Tools Help You Keep Up With Your Online Marketing Campaign Keeping Up with Internet Marketing Results
What’s the big deal about tracking? Well, how do you know whether your efforts are paying off – or costing you money? A big part of online success has to do with knowledge.
When you run an online marketing campaign, most often, you don’t just set it on its course and forget about it. Here are some things you need to know and some tools to make your online marketing campaign successful.
Your Online Marketing Campaign is Not Just Automation
A campaign is an ongoing effort, and you constantly need to check for corrections necessary and refine. How do you check though? How do you know where your online Internet marketing is going wrong and in need of course corrections?
Internet Tools to the Rescue
Well, there are a number of free online tools that you can use, that give you a great deal of information. Let’s take a look.
If you’re interested in gaining insight into how your attempts at winning customers online is going, Google Analytics is the mandatory first port of call. Google Analytics, the darling of just about every search engine marketing campaign out there, is a spectacular tool to help you look into the heart of how things work on your website.
Each time you make a change to your web marketing research or campaigns, you can come to Google Analytics to see information on how everything is going including advertisements, SEO efforts and e-mail strategies.
To get this system to work for you, all you need to do is to install a Google tracking code on every page that you would like tracked.
After the Panda / Penguin & Other Google Animals
Nowadays there are some people who just don’t trust Google as a source anymore. They feel that they are giving this search engine giant too much power by putting all their inside information on the site.
If you’re interested in spying on your web site analysis and getting a really good daily report without Google knowing about what you’re doing, you could use third-party tools – tools like Get Clicky can help.
It’s a great tool for a number of reasons; the number one reason that attracts the most users is how Get Clicky gives you a real-time look into what users are doing right now on your website.
You get to see what pages they come in on first, what they download, where they go, and so on. And you get a bunch of other analytic information too – what pages no one ever sees and so on.
How about Click Tale?
If you want to go even further with deeper results about what your on line traffic is up to, Click Tale could be the tool for you.
Not only will it allow you watch what your customers and site surfers are doing in real time, it will record everything that they do and let you watch videos – cool!
The running of Click Tale can give you vital information on what parts of your web page are listed as hotspots for activity. This can be really valuable for choosing advertising space.
If you are in the market for a tool to help you test your website quickly, try the Google website Optimizer. With this system, you can create multiple versions of your landing page, and see what customers like to do with the variations.
Be sure to have at least one of these items in your Internet market toolbox – just in case. Your online business success might just depend on it!
Want to really learn how to kick-start your online marketing campaign? Take a minute and watch Mark Ling and get some answers. Watch here ..