Beware! Be Sure to Avoid These 35 Internet Marketing Mistakes for Maximum Web Success!
Get Your New Website In Gear – For Sales
After reviewing thousands of web sites over the years, I have come to the conclusion that many business web sites are missing the boat.
For example, I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty sites and not one of those sites were, what I would consider, professional.
Their standard blue links were enlarged to about a size 16 font, busy backgrounds, flashing images and very unorganized.
- Did I purchase a mailing list from any of those sites?
- Absolutely not.
The way I see it, if those companies don’t take pride in their web sites, chances are, they won’t take pride in their products either.
Large linked text and flashing graphics won’t make sales.Your web site is a direct reflection of you and your business.
The appearance of your site is the most important factor in determining your sites value. In other words, if your site doesn’t look professional or pleasing to the eyes at first glance, its perceived value and the value of your products and services will be low.
On the other hand, you may have a great web site before starting out. You’ve developed a well designed and a quality product or service. Lastly (and most importantly) you sent traffic by paying for it or using website marketing techniques.
But, if it takes too long to load, the value will still be perceived as low. Why? Because your potential customer won’t wait. Ultimately costing you business.
What about Your Web Content?
Another consideration of great importance is your content. Not just links, but content with value.
When someone is surfing the net and they visit your web site, they’re visiting for a reason. Your site has something they want.
Whether it is your product, service or information, that’s why they’re there. If they don’t find what they’re looking for, they’ll move on to the next site and so on.
If you want your visitors to stay at your site, provide the quality content they’re looking for in a nicely organized fashion.
Give them a reason to want to explore your site and to continue to visit your site in the future.
The 35 Deadly Website Sins..
After receiving many questions in regard to web site design, I have devised a list of, what I refer to as, “35 Deadly Web Site Sins.”
- Poor load time
- Poor overall appearance
- No contact information
- Poor content
- Poor navigation
- Pages scrolling to oblivion
- Broken links and graphics
- Poor browser compatibility
- Large slow loading graphics
- Animated bullets
- Too many graphics
- Multiple use of animated graphics
- Too many graphic and/or line dividers
- Poor organization
- Busy, distracting backgrounds
- Over use of java
- Multiple banners and buttons
- Poor use of frames
- Giant size fonts
- Annoying pop up messages
- No Meta tags
- Poor use of tables
- Different backgrounds on each page
- Over powering music set to autoplay
- Too much advertising
- Poor use of mouse over effects
- Large Welcome banners
- Multiple colored text
- Text difficult to read
- Multiple use of different fonts
- Under construction signs
- Scrolling text in the status bar
- Large scrolling text across the page
Is this enough?
Yes, you can most likely think of more things you’ve seen on sites to make you want to click out but just make sure the page isn’t yours!
While you’re looking at this list, take some serious time to really look at your website. Compare it to sites that you feel look professional.
Time your site’s load time — your customers won’t wait. Their time is valuable.The simple, well designed sites that load quickly make the sales.
The speed tester I use is free. It’s by GTmetrix and you can try it here.
If your sales aren’t what you had hoped, take some time to seriously evaluate your site and make some changes before spending your time and money on advertising and marketing. You may be pleasantly surprised.
About the author:
Shelley Lowery is the author of the acclaimed web design software system, Web Design Mastery, an in depth guide to professional web design that is rapidly becoming the beginner course for professional web design.